The personality was already in the paintings.
A brand refresh, website overhaul, and coordinated printed materials built around an artist’s distinctive work.
The challenge
With an upcoming feature in The Scout Guide, Ashton saw the right moment to invest in her brand and make the most of her marketing investment. Her artwork had a distinctive personality, but her brand and website didn’t yet reflect the full experience of her business. We needed to give new visitors clear paths to browse available paintings, explore past work, start a commission, and discover her story, recognition, and upcoming shows. The site also needed to be something she could confidently manage herself.
My role
I partnered with Ashton to clarify the direction, refresh her visual identity, and rebuild the website around her art and the way her customers explore and buy. Together, we shaped the page structure, content, shopping experience, and calls to action while keeping the look feminine, vintage, and distinctly hers. I also added dedicated Press & Accolades and Shows & Events pages, plus a holiday shop I created as a surprise for her ornaments. It gave those seasonal pieces their own playful space, separate from her original paintings. I also created coordinated brand materials and practical guides so she could keep the website and brand moving on her own.
What I created
The brand
- Brand refresh and visual direction
- Logo design and versions for different uses
- Brand guidelines
- Canva brand kit
- Custom graphics, icons, and supporting brand elements
The website
- A complete website redesign and rebuild
- A dedicated holiday shop for her ornaments, created as a surprise
- A cohesive online experience built around Ashton’s art
- A website manual for ongoing updates
The materials
- Reusable collateral templates
- Business cards
- Meet the artist cards
- Thank you cards
- Stickers in coordinating brand colors
A complete website transformation
Explore the changes across Ashton’s website.
No Press & Accolades page
This page didn’t exist before our work together.
No Shows & Events page
This page didn’t exist before our work together.
No dedicated holiday shop
Added as a surprise during this project.
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and buy her art!
Working on something similar?
Tell me what you’d like to improve.
Inquire about a projectBuilt together, ready for her to use.
Ashton had a strong sense of her artistic direction, but hadn’t had the same time to focus on the direction of her business and brand. Working through each phase together gave her space to clarify how she wanted her business to look and feel. We shaped the brand around her taste and artwork, and the website around what she wanted visitors to explore, shop, and inquire about.
The result was a brand that felt like her, with the tools to keep creating. With her brand guidelines, Canva brand kit, reusable templates, and website manual, she can manage the site herself and make new materials as she needs them.
My favorite proof? Seeing the cute sold signs she made for her latest art show. That’s exactly what I want a handoff to make possible.
“LTK consulting helped my business to look more like an exceptional version of itself instead of looking more like everyone else.”
Confidence in the brand
“There’s no better feeling as a business owner than knowing your branding looks cohesive and represents your services to your clients in a professional way!”
A look that feels personal
“What makes LTK different from other rebranding businesses that I have seen is they are not trying to make your business just look more corporate.”
Ashton Huffstetler · Ashton Huffstetler Art